Who we are
GFI was founded in 1992. Since then, we have strived to achieve newer heights and realized the potential of becoming one of the most celebrated brands in the GCC food industry within a span of 3 decades. Our key channels are Consumer Goods, Shop in Shop & Food Service. Bayara, our regional trademark, reflects and focuses on local markets highlighting our purpose – bringing natural ingredients from around the world to every table and building relationships with families through the love of genuine good food flavored with life.
In 2021, Bayara was acquired by Savola Group, one of the largest food conglomerates in the MENA region (www.savola.com)
Our Vision
To be the most trusted brand for your everyday cooking essentials & healthy indulgence
The world is in constant and swift change. The horizon seems wider and the future feels nearer. As a company, we have always been and are still ready to adapt, change, and embrace latest trends and newest technologies. Having an agile and proactive way of thinking is what has indeed enabled us to take giant strides of success over the years and mark our presence in a highly competitive market.
Our Mission
Led by our vision and values to:
Protect our existing business by securing and leading our core categories in terms of sales, quality, and innovation in every channel.
Develop our company through brand building, new product development in cooking essentials & impulse categories and territory expansion in the MEA region.
Our Values
Our values are what make us who we are, by leading & protecting our employees, offering excellent service to our customers & providing the best products to our consumers.
We Work With the Best Partners
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarks.
Online Sports Nutrition and Natural Dietetics.
Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn't have helped, won't help now. It's like saying you're a bad designer, use less bold text, don't use italics in every other paragraph. True enough, but that's not all that it takes to get things back on track.
The villagers are out there with a vengeance to get that Frankenstein
You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted:
- The toppings you may chose for that TV dinner pizza slice when you forgot to shop for foods, the paint you may slap on your face to impress the new boss is your business.
- But what about your daily bread? Design comps, layouts, wireframes—will your clients accept that you go about things the facile way?
- Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever.
- Not so fast, I'd say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration.
- Websites in professional use templating systems.
- Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template.
- When it's about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all of them potentially with different sizes, formats, rules for differing elements things can break, designs agreed upon can have unintended consequences and look much different than expected.
This is quite a problem to solve, but just doing without greeking text won't fix it. Using test items of real content and data in designs will help, but there's no guarantee that every oddity will be found and corrected. Do you want to be sure? Then a prototype or beta site with real content published from the real CMS is needed—but you’re not going that far until you go through an initial design cycle.
